Retail
Introductory
Starbucks: Expansion into China
Prof. Lisa Wang
Starbucks Corporation
China
2023
International Expansion
Market Entry
Cultural Adaptation
Retail
Abstract
Explores Starbucks' market entry strategy in China and cultural adaptations needed to succeed in the world's largest coffee market.
Case Details
- Primary Industry
- Retail
- Secondary Industries
- Food & Beverage, International Business
- Focal Company
- Starbucks Corporation
- Geography
- China
- Year Written
- 2023
- Difficulty Level
- Introductory
Available Materials
Author
Prof. Lisa Wang
Foster School Faculty